In the spirit of The Just Trust, our community engagement strategy, brand strategy, identity system and website was a unique collaboration between our team, the criminal justice field, IDEO.org, Sovereign Objects, and Some Days.
IDEO.org is a global non-profit design agency dedicated to building products and services alongside organizations that are committed to creating a more just and inclusive world.
Sovereign Objects is a creative collective that designs beautiful ideas, brands and systems which elevate the arts and sciences in culture, promote healthy ecosystems, and redistribute power and prosperity to those with less.
Some Days is a creative studio focused on ideas, brands and experiences that are distinct and enduring for the people who encounter them.
Milli is an award-winning independent creative agency established in 2014 focused on social, content creative, and strategy working at the intersection of culture, technology, and social good.
The Just Trust’s brand fonts are Monument Grotesk and Monument Grotesk Mono by Dinamo Type.
Alexander Cody Nguyen (b. 1996 Irvine, CA; lives and works in NYC) is a photographer and director working across many genres and mediums to explore and counter the Western gaze on Asian beauty and place in America. Having just started photography and directing in 2018, Alexander has already begun working with established editorials such as i-D, W Mag, Dazed, GQ, CR Fashion Book, V Mag, InStyle, Bustle, Hypebeast, Complex, Surfer Magazine as well as the New York Times. He also works with artists and brands such as Phoebe Bridgers, J. Balvin, Alicia Keys, KeKe Palmer, Only NY, Quiksilver, Better World Fragrance House, and Article One.
Carolyn Fong is a freelance photographer with over 15 years of experience across a variety of commercial, editorial, and brand projects. She specializes in creating imagery that celebrates the craft, the people and the spaces that create community. She identifies as an Asian-American woman, business owner, mother and artist — and brings the full breadth of her life experience and knowledge to every aspect of the creative process. When she’s behind the camera or preparing for a project, she recognizes the value of representation for BIPOC in the visual media landscape, and makes it a goal to create work environments (sets) and therefore artistic work – where everyone feels seen, is heard and feels valued. She graduated with a degree from The Art Center College of design in Pasadena, CA, and now lives with her husband and their kids in the East Bay.
